Border communities began celebrating their rich cultural heritage through annual festivals as early as the 1930s. At the Charro Days Fiesta in Brownsville, residents dress in traditional Mexican costumes and perform regional folk dances. The sister city of Matamoros also participates, with a ceremony of friendship conducted by the two cities’ mayors officially kicking off the festivities. The Texas Citrus Fiesta in Mission, on the other hand, celebrates the region’s agricultural industry. In addition to parades and festivals, the event includes a local pageant that crowns the year’s King Citrus and Queen Citrianna.